Sprinkles CMO Michelle Wong on how outside influences can make you a better marketer
From actor to pastry chef to agency leader to cupcake chain CMO, Michelle Wong’s career has been – to say the least – vibrant and varied. She tells Tim Healey why those experiences have made her the ...
Are creative agencies totally f***ed? Reflections from Web Summit 2024
The Drum’s editor-in-chief reports from Lisbon, where he was hosting a panel discussion on 2025 Vision: The Evolution of ...
Schuh’s brand had ‘slipped into the void.’ Can marketing reinject some personality?
The European footwear retailer dropped its first TV campaign in 15 years to reaffirm its place on the high street. The Drum ...
Adobe’s Claire Darley on the battle for creativity: can Adobe Express take on Canva?
Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and ...
‘Humans in the loop’: RHLF and how real people are quietly training generative AI
As generative AI continues its seepage into just about everything, Oscar Quine (who freelances for both The Drum and AI ...
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Pop-Tarts rolls out trio of edible mascots for 2024 ‘Pop-Tarts Bowl’
Kellanova’s Pop-Tarts is turning up its ‘Crazy Good’ antics for the 2024 Pop-Tarts Bowl with the debut of not one, not two, ...
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Cos Mingides on making the business case for brand investment in B2B
With this year’s B2B World Fest almost upon us, the steering committee member and co-founder and head of effectiveness at ...
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Ad of the Day: Olipop’s yetis try to spread Christmas cheer in animated short
The 30-second holiday spot, created with independent creative agency Callen, marks Olipop’s inaugural festive campaign.
John Lewis works for audiences who crave ‘emotional jeopardy’
We asked Kantar’s head of creative excellence Lynne Deason to share why this year’s festive offering from the British ...
Ad of the Day: Central Cee and Maya Jama redefine ‘family’ in JD Sports’ Christmas film
The retailer’s ad agency, Uncommon, has documented different forms of family that make the festive season special for communities everywhere.
McDonald’s shuns dialogue – and food – in headbanger of a Christmas ad
Michelle Graham-Clare, chief marketing officer at McDonald’s, added: “Christmas is a magical time, but it can also feel like a whirlwind. With long gift lists, crowded shops and endless wrapping, it’s ...
Can the ad industry reach ambitious decarbonization goals under Trump’s second term?
Donald Trump’s climate plans threaten to disrupt some industry initiatives designed to mitigate carbon emissions. But leading advertising sustainability experts make the case that the private sector ...