Now is the time for marketers to invest in artificial intelligence tools, emphasize AI literacy with their teams and ...

These are the accomplishments recognized by the Ad Age’s annual Marketers of the Year list, which recognizes excellence in ...

Are you a print subscriber? Activate your account. By Vivek Sharma - 8 min 12 sec ago By Ad Age and Creativity Staff - 41 min ...

Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.

After losing broadcast rights to National Basketball Association games in July, Warner Bros. Discovery struck a new 11-year ...

Picture the scene: a 22-year-old Gen Z creative is asked to do some work on a small project, maybe a social media brief with ...

Talent managers, creators and influencer marketers shared tips for navigating creator contracts, from usage rights to ...

Read on to learn more about how Dr Pepper won the 2024 soda wars, Kellanova set a new standard in sports marketing, Raising ...

More than 37 million people now log into Duolingo daily, thanks in part to the brand’s omnipresence in internet culture.

In advertising, awards are one way we measure success, and serving as a juror at one of the major shows is a career ...

But Ferrari faces a big test in 2025 when it is expected to reveal its first EV, with a reported price tag of more than ...