Holidays are coming ... and so are AI-generated adverts
The Scrooge-like decision to bypass human creatives in favour of AI, hailing as it does from a big advertiser that isn’t shy of money, is a dismaying indication of the AI-enabled shortcuts that will be taken across the industry in future and is, indeed, already being taken. Coca-Cola won’t be the only one going down this fake road.
This Is Why Coca-Cola Is Facing Such A Backlash Over Its AI-Generated 'Holidays Are Coming' Ad
A spokesperson told The Independent: “Coca-Cola’s exciting venture into AI-generated storytelling demonstrates Coca-Cola’s commitment to embracing innovation, leveraging our collaborations with top creative and technology partners, while staying true to its core values: spreading happiness and creating real magic!”
18hon MSN
Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend ...
Coca-Cola is facing controversy after recreating its iconic 1995 “Holidays Are Coming” campaign by using artificial ...
"We didn't start by saying: 'OK, we need to do this with AI,'" Meza told Marketing Week. "The brief was, we want to bring ...
Coca-Cola's UK TV ad campaign for the 2024 holiday season has launched The iconic 'Holidays Are Coming' ad has been recreated ...
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