Kim Kardashian dropped her highly anticipated Dolce & Gabbana x Skims collaboration on Tuesday morning — sparking such a frenzy, the brand’s website briefly crashed. “This is a truly iconic partnership that I’m so excited to share with the world,” the shapewear mogul said in a press release before the buzzy launch.

It's not without reason that Kim Kardashian is referred to as a marketing genius in her own right. The shapewear mogul knows how to not just sell, but sell big

You’re just a fucking witch and I fucking hate you.” Whether it’s the combined power of the two women or the two brands, the Skims x Dolce & Gabbana was an instant success, leading the website to briefly crash.