Pollsters by now are used to getting hit with the negative post-cycle headlines that point to publicly released misses. This year has been no different as attention has zeroed in on Iowa’s J. Ann ...

Are Democrats focusing on the wrong part of their 2024 strategy? A top GOP media buyer says it’s not just about the ...

This year, strategists leaned into buying smarter, not harder, expanding strategies to new media like podcasts and emerging ...

As Democratic strategists continue to unpack what went right and wrong in 2024, influencer marketing strategy is coming under the spotlight. One thing that’s clear in hindsight is that Republicans ...

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