Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

After losing broadcast rights to National Basketball Association games in July, Warner Bros. Discovery struck a new 11-year ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.

Read on to learn more about how Dr Pepper won the 2024 soda wars, Kellanova set a new standard in sports marketing, Raising ...

Picture the scene: a 22-year-old Gen Z creative is asked to do some work on a small project, maybe a social media brief with ...

In advertising, awards are one way we measure success, and serving as a juror at one of the major shows is a career ...

Kellanova’s renewed focus on sports marketing and smart partnerships have generated buzz for Pop-Tarts and Cheez-It.

These are the accomplishments recognized by the Ad Age’s annual Marketers of the Year list, which recognizes excellence in ...

But Ferrari faces a big test in 2025 when it is expected to reveal its first EV, with a reported price tag of more than ...

Titan made headlines earlier this year for its Hypercasket, a Cybertruck-esque vessel made of 12-gauge stainless steel with a ...

Such initiatives have helped Crocs reach record sales this year. Last month, the company reported third-quarter revenue of $1 ...

Raising Cane’s menu discipline and breakthrough celebrity marketing are paying dividends for the chicken finger chain.