Are Democrats focusing on the wrong part of their 2024 strategy? A top GOP media buyer says it’s not just about the ...

This year, strategists leaned into buying smarter, not harder, expanding strategies to new media like podcasts and emerging ...

You've been promising your team they were almost done, but suddenly you're facing provisional ballots and maybe even a ...

For pollsters and campaign professionals looking at the available data, here are eight big questions we are asking.

One of the early lessons media consultants are drawing from 2024 is the importance of in-language advertising.

As Taylor Lorenz and others have pointed out, after Donald Trump was declared the winner of the 2024 election, Dana White, ...

As Democratic strategists continue to unpack what went right and wrong in 2024, influencer marketing strategy is coming under the spotlight. One thing that’s clear in hindsight is that Republicans ...