These are the accomplishments recognized by the Ad Age’s annual Marketers of the Year list, which recognizes excellence in ...

Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.

After losing broadcast rights to National Basketball Association games in July, Warner Bros. Discovery struck a new 11-year ...

Picture the scene: a 22-year-old Gen Z creative is asked to do some work on a small project, maybe a social media brief with ...

Talent managers, creators and influencer marketers shared tips for navigating creator contracts, from usage rights to ...

In advertising, awards are one way we measure success, and serving as a juror at one of the major shows is a career ...

Kellanova’s renewed focus on sports marketing and smart partnerships have generated buzz for Pop-Tarts and Cheez-It.

Read on to learn more about how Dr Pepper won the 2024 soda wars, Kellanova set a new standard in sports marketing, Raising ...

But Ferrari faces a big test in 2025 when it is expected to reveal its first EV, with a reported price tag of more than ...

Titan made headlines earlier this year for its Hypercasket, a Cybertruck-esque vessel made of 12-gauge stainless steel with a ...

Such initiatives have helped Crocs reach record sales this year. Last month, the company reported third-quarter revenue of $1 ...