TV channels including MSNBC, CNBC and USA, according a person a familiar with the company’s plans, reducing its exposure to a business that’s losing viewers and advertisers. Comcast’s NBC broadcast network and Peacock streaming TV business will remain with the parent company,

The split would cleave off some of NBCUniversal’s best-known brands, which face the same cord-cutting challenges as many other major cable channels.

Comcast would retain NBCUniversal's NBC broadcast television network, its film and television studios and its theme parks, as well as its Peacock streaming service.